Siobhan Manning, Project Co-ordinator, The Mater Hospital
Following an initial discovery/groundwork phase, we knew that the patient user base was a clear priority for the new site. We were challenged with designing a site that was attractive, and supported usability for users of all ages and abilities.
The following approaches were used to develop our personas, content strategy, and design.
We worked with the Mater's Imaging and A/V team to capture an entirely new set of photography for the website. Our brief was to capture the hospital in action in a candid, natural way. To help to communicate the culture of the Mater as positive, human and caring.
Following the Content Strategy sign off we trained the editorial team in writing for the web and tone of voice. We then worked with the editorial team to make the content plain, clear, and easy to read for their audience. This is particularly challenging for medical scenarios.
The Mater Misericordiae University Hospital funds a large part of its work through charitable donations and fundraising via The Mater Foundation. By emphasising the hospital's caring ethos and commitment to Education & Training and Research & Innovation we have provided more reason for visitors to click the site wide Donate buttons.
Following a comprehensive traffic audit, we set up and configured an effective tracking solution using Google Tag Manager. We also implemented a robust website migration programme to ensure organic visibility wasn't compromised when moving to the new design.
The Mater Misericordiae University Hospital is a level 4 teaching hospital based in Dublin's north inner city. It is the third biggest in the state, handling more than 300,000 patients in a given year.
In addition to the local services for their catchment area, the Mater Hospital provides a range of frontline and specialist services on a regional and national level.
Their ambition is to be the safest hospital in Ireland, delivering the highest quality care, with the most patient centred, efficient processes.