April was full of updates across social media platforms. Here is our roundup of the top stories, highlights, and changes from the world of Facebook, Twitter and beyond.
As we all know from the deluge of emails currently jamming up our inboxes, GDPR is coming to all our favourite platforms. GRPR or General Data Protection Regulations have been introduced by the EU to better protect consumers’ privacy. They contain strict guidelines on collecting, storing and using personal information.
Interested in how GDPR will affect your personal and business presence on social media after May 25th? Follow the links to view the commitments Facebook, Twitter, LinkedIn, YouTube, Pinterest and Snapchat have made order to protect your data.
- Facebook: www.facebook.com/business/gdpr
- Twitter: gdpr.twitter.com/en.html
- LinkedIn: www.linkedin.com/help/linkedin/answer/8708...
- Google: privacy.google.com/businesses/compliance/
- Pinterest (Effective May 1, 2018): policy.pinterest.com/en/privacy-policy
- Snapchat: businesshelp.snapchat.com/en-US/article/gdpr
Facebook Removes Email and Phone Search Option
It’s no longer possible to locate a person by entering their phone number or email into the search tool on the platform. The decision was made to protect users' data and prevent "malicious actors" scraping users' public profile information.
Facebook explains, “Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way. So we have now disabled this feature.”
Snapchat Introduces Shoppable AR Lenses
Shoppable AR Lenses, a new feature linked directly to Sponsored Lenses, aims to further expand the in-app experience. Marketers can now add a button to a Lens allowing users perform a number of actions. These include visiting a website, watching a trailer, or even buying the product. Shoppable AR Lenses are currently available to a number of media partners.
Facebook Introduces New Features to Stories
Facebook continues to add new tools to Stories. Now users can create 3D hand-drawn objects, which will appear attached in place within the virtual environment. Also coming soon is a Boomerang-like feature, which allows users to create video loops with their Facebook camera.
Instagram Tests Nametags
Following TechCruch’s news story in March, Instagram has confirmed that the company is testing Nametags. There were no details revealed, but it seems Snapchat’s Snapcodes have made QR codes cool again.
Genady Okrain of Momento.gifs shared screenshots and additional details of this new Instagram feature. They seem to allow users follow each other using special QR codes /Nametags.