Show Your Users Some Love This Valentine’s Day

Give them what they want

Listen to your users and put them first, not your organisation. Find out what they really want; chocolates or flowers, M&S meal deal or trip to their favourite restaurant, it’s all about pleasing them, not IT or Corporate. The best thing is that it’s not too hard to get this information if you know where to look.

Find your secret admirers

Somebody out there loves your company and wants to talk about it. Find your influencers and engage with them, figure out what makes them tick and give them to opportunity to spread the love. It’s likely their story will resonate with your customers far more than anything else you offer.

Be a smooth talker

Don’t trip over your words or switch people off when you open your mouth online. Talk to your users in their own language. Use words they understand and ensure what you have to say is well thought out, spell checked and on message. Start a conversation not a lecture.

Be thoughtful

When you are investing in a romance, you’ve got to think about what you both want and find the common ground. Don’t take an urban jetsetter away for a weekend camping in the rain and don’t put obstacles in anyone’s way. If you make your information and content relevant and accessible to all, everyone will end up in a better place.

Make them smile

Be social. Valentine's Day is a perfect occasion to sprinkle a bit of humour over your content. A positive image, a funny e-card, a short but sweet blog post, can all act as a great reminder that your customers engage with real people, not just a brand.

Remember, at Webfactory we are a shoulder to lean on. We won’t help much with your romantic issues but if you have an online business problem our experts will deliver a solution. Say hello@webfactory.ie

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Sinead Clandillon

Head of Content

The author

Sinead is Webfactory’s content strategist and she also manages the online visibility team, comprising search, analytics and social.

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