Digital Roundup: 2016 so far

2016 is barely 3 months old, but what a 3 months in the digital world!Mobile continues to grow in market share, with 80% of all smartphones now being used to access and use the internet. Google itself has confirmed that more searches take place on mobile than desktop nowadays, so it’s clear that this needs to be a primary focus for online business.

Talking of search, since right-hand ads were dropped from Google search results pages, the battle to maximise your share of the online visibility space is now fiercer than ever.

Of course it’s one thing to build an audience, it’s another to track what they’re doing. Advancements in tools such as Google Analytics and Google Tag Manager are really helping us identify who a client’s audiences are, how they behave, and what they require.

Here’s a round up of some of the digital solutions we have put live so far in 2016. A common thread has been the improvement in customer experience by offering dynamic information and tools, content strategy, analytics and tracking, and of course a focus on the mobile user.

DOCS

Delivering a resourcing and recruitment website for a global leader

DOCS is a global leader in providing strategic resourcing and FSP services to the biopharmaceutical and medical device industries. The challenge here was to provide an equal platform for the two distinctive audiences: business partners looking for resourcing solutions and candidates seeking new career opportunities.

Use of clear calls-to-action and dedicated UX funnels now serve to direct each unique user group to the right content. This means businesses can search for resourcing services quickly, while candidates are able to browse and apply for potential roles more efficiently than ever.

www.docsglobal.com

Eirgrid Group

Combining three existing websites to deliver a universal group portfolio

EirGrid has operated Ireland’s national electricity grid since 2006, and delivers a safe, secure and reliable supply of high voltage electricity to homes and business across the country.

Webfactory completed the design and development of the new group website in February. The site offers a streamlined approach, uniting the exiting EirGrid and SONI websites, as well as the EirGrid Projects website.

The new website enables a group online offer like never before. They can now engage the public, display live data through graphical charts, and provide a library of regulatory material, all in a much more efficient way, thanks to a streamlined approach incorporating effective UX and design principles.

www.eirgridgroup.com

Mater Private

Improving the online experience for one of Ireland’s leading healthcare groups

Mater Private Healthcare Group is synonymous with innovation and has pioneered many major developments in the delivery of healthcare in Ireland since its foundation in 1986.

Our work with the group aimed to make the website a core part of their business proposition. This was done by greatly improving the user experience and offering richer functionality.

The resulting website offers a best-in-class search tool, online payment and appointment booking, as well as a wealth of information on Mater Private’s services and skills.

www.materprivate.ie

My Calor Gas

Delivering personalised online account management for sustainable energy customers

Calor Gas, founded in 1937, is one of the country’s largest suppliers of liquefied petroleum gas (LPG) and services over 50,000 customers cross the country each year.

As part of our partnership with Calor Ireland we were tasked with re-imagining their Online Account Management system, including a responsive design, meaning that Calor customers can now also access their accounts on mobiles and tablets.

We’ve also improved the overall design. This includes personalised landing pages which offer easy access to Calor’s key services and products.

www.mycalorgas.com

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Rich Dales

Head of Search & Analytics

The author

Rich has over 14 years’ experience dealing with web marketing, 8 of which almost exclusively with search­ based marketing including Search Engine Optimisation (SEO), paid search (PPC), and web analytics.

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