5 New Year Resolutions For Website Owners

Well here we are.

We made it to 2017!

A new year, and for many, a new-found enthusiasm to make this year bigger, better, and more successful than 2016.

As website and business owners, the pressure is on constantly to perform in your marketplace, with a constant focus on being better than the competition. “Better” no longer just means cheaper, or offering outstanding customer service; now we have to consider the online world and the ever-increasing vast power it has with regards customers and their requirements.

Bearing this in mind we’ve compiled a list of five of our recent posts that we believe should form part of your website New Year resolutions. Follow the basic principles contained within each one and we guarantee your website will be in better shape.

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Web Resolution #1: Be Browser-Friendly

Users are becoming more and more tech-savvy, and many now keep their browsers updated with the latest versions to ensure they’re fully prepared for whatever content is out there on the Web (think about HTML5 or CSS3 issues). You need to make sure your website is fully compatible with the latest browser versions and avoid losing out on the opportunity of maximising your audience.

Read more about browser compatibility issues and how to avoid them

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Web Resolution #2: Use The Right Tone For Your Audience

It’s one thing to have content on your website, but it’s quite another for it to be written in an easily-readable format. And it’s something else entirely to present your content in a way that appeals best to your target audience, while at the same time still sounding like you want your brand to sound. This includes subtle messaging that confirms the values, authority and positioning of your business.

Read more about setting the right tone for your online audience

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Web Resolution #3: Think Mobile-First

We’ve all heard the ongoing talk about mobile web being The Next Big Thing, and rightly so. Web browsing via a mobile device, particularly the ever-present smartphone, is growing at an alarming rate. 88% of Irish people aged 16-64 own a smartphone these days, and 75% of the population use the internet on their phone every single day[1], so definitely something to take into consideration. This, coupled with the recent news that Google looks at mobile-friendly pages before desktop versions, all points to one key insight: make sure you’re ready for the handheld audience.

Read more about ensuring your website is mobile-friendly

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Web Resolution #4: Be Accessible

Having an accessible website doesn’t just mean it has to be available. It’s more a case of making sure your website is accessible to everyone, with nothing left out for those user groups that may be visually impaired or hard of hearing. In Ireland, nearly 20% of the population are deaf or hard of hearing, and almost 10% are blind or have serious vision impairment[2]. That equates to between 1m - 1.5 million individuals, or in other words, a lot! Taking steps to improve accessibility of your web content will help those individuals, and will also help you achieve maximum audience reach.

Read more about making your website accessible to your audience

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Web Resolution #5: Be A Social Butterfly

Social media, it’s everywhere. Like, EVERYWHERE. How many people do you know without a Facebook account? Yep we thought so - you can count them on one hand. Twitter too, and Instagram. Oh and WhatsApp, and that other one, Snapchat. Pinterest as well, that’s still around, as are a whole host of other social media channels and networks, not least of all a certain video channel you may have heard of (YouTube).

Some companies - the smart ones - create content solely for their Facebook page, or their YouTube channel, or their Twitter account; this is stuff that literally never gets any column inches on their website. Why? Because sometimes it just works like that, and it works very well indeed. Keeping up-to-date with all this evolving activity can be hard we know that, but it’s certainly not to be ignored.

Read more about the recent developments from Facebook and Instagram’s security features.

[1] Source: The Irish Digital Consumer Report 2017
[2] Source: O’Herlihy Access Consultancy

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Rich Dales

Head of Search & Analytics

The author

Rich has over 14 years’ experience dealing with web marketing, 8 of which almost exclusively with search­ based marketing including Search Engine Optimisation (SEO), paid search (PPC), and web analytics.

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